Mr. Stavros Lounis is the Director of Gamifico Limited, a Doctoral Candidate in the Department of Management Science and Technology of the Athens University of Economics and Business, and a Senior Researcher in the ELTRUN E-Business Research Center. He holds a B.Sc. in Applied Informatics in Management and Finance from the Faculty of Management and Economics and a MSc in Information and Communication Technology (ICT) Systems. Over the last years his research focuses on Gamification of Electronic Services, e-Commerce and Innovation in Consumer Service Design. His research has been published in peer-reviewed academic conferences.